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Reasons Why Your Business Websites Are Not Retaining Audience.

As a business owner, The need for an e-commerce website is very crucial in order to keep up with the trend of technology. However, there are limitations that’ll flaw this enterprise.

Imagine an instance a potential client decided to gift their loved one a gift, the First task is to head to the e-commerce website or websites that sells their desired item.

They land on the page and Boom! The page crashes in some cases a 404 error code.

There could also be that other time they needed a piece of information concerning a topic. Then they input their search and every website they visit does not give them the answer they want.

These are examples of the many factors audience are not converted to leads by websites.

Developers and creators sometimes do not factor in the user experience when building their products.

In this piece, I will be covering the factors that affect the conversion and retention rate of your websites and how they can affect your business.

Why is Website Retention Important For Your Business?

Why Website Retention is Important for Your Business

Website retention refers to the ability of a website to keep visitors engaged and returning to the site over time. This is important for businesses because it can lead to increased customer loyalty, repeat business, and higher conversion rates.

As a Developer, I  fully understand the need for perfectly functioning websites, In most cases, I advise clients who undercut their website development budget. The repercussion of that singular action would cause a negative ripple effect that would affect sales. A poor website translates to a high bounce rate.

The average time you have your audience glued to your page will tilt the scale of conversion in your favor.

Below highlighted are part of the importance of a Healthy website for your business.

  • Repeat visitors are more likely to convert: When a visitor returns to a website, they are more familiar with the site and its offerings, which can increase their likelihood of making a purchase or taking some other desired action.
  • Improved customer loyalty: Returning visitors are more likely to become loyal customers, which can lead to increased customer lifetime value and long-term profitability for the business.
  • Increased brand awareness: When visitors return to a website, they are exposed to the brand and its message more frequently, which can increase brand awareness and recognition.
  • Greater potential for referral business: Satisfied customers are more likely to recommend a website to others, which can lead to new visitors and additional business for the company.

What are the Factors Causing a High Bounce Rate?

What are the Factors Causing a High Bounce Rate?

Have you ever thrown a ball over a distance, but it hits a wall and bounced back?

That is exactly what happens your website has a bounce rate.

A high website bounce rate is a measure of the percentage of visitors who leave a website after viewing only one page.

A high bounce rate can be a sign that a website is not meeting the needs or expectations of its visitors.

There are several factors that can contribute to a high website bounce rate:

  1. Poor website design: A poorly designed website can be confusing or difficult to navigate, causing visitors to leave quickly. As a senior software engineer, I have enough experience to tell business owners that poor website design equates to wasted efforts.
  2. Slow loading times: If your website takes too long to load, visitors may lose patience and leave.
  3. Irrelevant or low-quality content: Visitors may leave your website if they do not find the content to be relevant or valuable. If your website is centered around a certain topic or product, ensure to provide quality attention-grabbing content around that topic.
  4. Lack of clear call-to-action: If your website does not clearly communicate the desired action for visitors (e.g., make a purchase, or sign up for a newsletter), they may not know what to do and leave. 
  5. Misleading or irrelevant advertising: If your website displays misleading or irrelevant ads, visitors may become frustrated and leave. No one wants another ad over their faces when they are trying to get a product.

How to keep your audience hooked to your website.

How to keep your audience hooked to your website.

As a business owner, your pursuit of a smooth-running business should not just end when you create a website. You must go further to ensure that website is actually converting leads.

Here are several strategies that  will help your business keep its audience engaged and coming back to your website:

  1. Provide valuable and relevant content:  You should Offer high-quality, informative, and interesting content that addresses the needs and interests of your target audience. This can include blog posts, articles, videos, podcasts, and other forms of media.
  2. Make it easy to navigate: Ensure that your website is easy to navigate, with a clear hierarchy and logical organization of content. Use clear headings, subheadings, and bullet points to make the content easy to scan and understand.
  3. Use calls-to-action: Encourage visitors to take specific actions on your website, such as signing up for a newsletter or making a purchase, by including clear calls-to-action throughout the site.
  4. Optimize for mobile: With more and more people accessing the internet on their smartphones, it’s important to optimize your website for mobile devices. This includes using a responsive design and ensuring that the site loads quickly on mobile devices.
  5. Personalize the user experience: Use personalization techniques, such as cookies and tracking data, to tailor the content and experience on your website to individual visitors. This can make your site feel more relevant and engaging.
  6. Engage with your audience: Engage with your audience through social media, email marketing, and other channels to keep them informed about new content and updates on your website.
  7. Offer incentives: Consider offering incentives, such as discounts or special offers, to encourage visitors to return to your website.

Taking to good use of all these techniques would help you scale your website into a lead conversion machine.

John Adebayo
John Adebayo

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